The purpose of the German-Swedish Chamber of Commerce is to develop trade relations between Germany and Sweden. They do this by assisting German and Swedish companies in finding and doing business with each other, as well as, supporting businesses on site who have decided to establish in the partnering market.
With approximately 1 150 member companies, from sole-traders to multinational, stock exchange listed; and over 50 employees, the German-Swedish Chamber of Commerce is the largest international trade commission in Sweden.
All the information is in one place – available for everyone and easy to follow-up.
Communication with members has improved, which has resulted in more participants at seminars.
Thanks to the integration with Apsis, it has become easier to give members the right message, at the right time.
The members, customers, prospects and events of the German-Swedish Chamber of Commerce were handled completely in their bookkeeping systems, Excel-documents and Outlook. There were no common routines in how to handle customers, inquiries, projects or marketing. This was not only time consuming, but it made it difficult to get an overview of what was going on. This was also why marketing initiatives, where segmentation and target group analysis was required, were often ineffective.
The German-Swedish Chamber of Commerce wanted one CRM-system that everyone could use, regardless of their position within the company. This would give all employees a common understanding of key information, such as, customers and members, to work from.
With Lime CRM, the German-Swedish Chamber of Commerce has created a user-friendly information hub, where all information is gathered. All of the 50 employees are working in one, common system, regardless of their position in the company. With links to their bookkeeping system, membership pages on their website and the marketing tool, Apsis, their everyday work has become more effective. Most importantly, they’re able to give better and faster service to their members.
“Lime CRM is a user-friendly information hub, where all the essential information is gathered. In one click, a coworker can get an overview of whether a company is a member, their contact persons, ongoing cases, dialogs and marketing activities.”- Malin Johansson, kommunikationschef German-Swedish Chamber of Commerce
Since the German-Swedish Chamber of Commerce started working with Lime CRM, their member base has become more engaged, which is shown in, for example, a higher participation rate at seminars they host. Marketing communication is better targeted as a result of segmentation. The German-Swedish Chamber of Commerce has also become better and faster in responding to inquiries and has a much more thorough overview of ongoing projects. According to Malin Johansson, the benefits of Lime CRM have exceeded their expectations.
Med en integration til APSIS Pro kan du håndtere abonnementer, events og endda udsende nyhedsbreve direkte i Lime CRM. Du kan se detaljerede rapporter og se præcist hvilke personer i Lime CRM, som har læst et specifikt nyhedsbrev og hvad de har klikket på. Du får også en tydelig markering af de personer, hvor e-mailadressen ikke er korrekt, hvilket gør det nemmere at håndtere fejl og opt-outs.
Web Service er Lime CRM’s ansigt udadtil. Det er gennem Web Service, at Lime CRM kan sende og modtage information, f.eks. fra en hjemmesiden, et forretningssystem eller et intranet. Med Web Service er det kun fantasien, der sætter grænser, for hvad der er muligt. Lime CRM er et stærkt værktøj til at håndtere store mængder information, og kan med Web Service hente det fra alle steder.
Lime BI er vores smarte værktøj der visualiserer alle sager og gør dem tilgængelige for alle. Lime BI gør det nemt at være proaktiv i stedet for at være reaktiv.
+46 736-44 69 08
Would you like to know more about the German-Swedish Chamber of Commerce’s Lime CRM Solution? Or maybe you’d like to know more about what Lime CRM can do for you? Contact Fredrik, our expert in member management. He’s the man you’ve been looking for!